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“THE FIT OF A SUNGLASS ON A FACE WAS THE MOST INFLUENTIAL DECISION IN PURCHASING SUNGLASSES” – VisionWatch Fashion & Function Study: Feb. 2015 –All Respondents

Quality of “fit” along with quality in base materials is what helps drive sales for our Eyewear. For nearly 25 years we have been developing what consumers look for in a pair of glasses: comfortable fit, latest styles, and excellent functionality. Every year we refresh 50% of our designs in order to always be in front of the fashion trends.
Piranha is an on-trend brand offering stylish Eyewear at an affordable price. Our focus on design and trend, excellent fit, quality base materials and ability to customize our program offerings for different customers is what drives high sales to our customers. Style collections never get stale and include fashion, sport, metal, and urban trend. Trend analysis ensures our retailers receive the right program.
Envy is a Reader line offering trendy readers for Men and Women looking for great style. Studies show that many consumers keep multiple pair for convenience. Envy’s high quality and priced to sell philosophy makes owning several pair fun and easy to do!
Stingray offers revolutionary sport eyewear with Max-FLX frame technology offering the most comfortable Sunglass on the planet! Lenses are all AR and polarized. Each style comes with an adjustable nose piece ensuring a customized fit.

Factors Influential in the Decision to Purchase Your Most Recent Pair of Sunglasses

13%

The designer name of the sunglasses

20%

The ability of the sunglasses to complement your wardrobe

25%

The uniqueness of the sunglasses

32%

The designer name of the sunglasses

38%

The presence of UV coating

46%

The size of the sunglasses

59%

The color shade/darkness of the lenses

74%

The fit of sunglasses on your face

OUR MISSION IS SIMPLE:

To Perfect the Creation, Development
and Delivery of Consumer Goods